The PGAs of Europe has a long standing partnership with the European Golf & Travel Media Association (EGTMA), the initiative which was unprecedented at the time to encourage golf, and its media, to officially work together for the good of the game.
By joining forces in this way the PGAs of Europe, (comprising 37 member countries and representing 15,000 golf professionals), acknowledged the essential contribution being made by EGTMA's growing membership of journalists and photographers in publicizing and promoting golf for all.
This alliance will see the PGAs of Europe benefit from the Pan-European media pool developed by EGTMA in recent years as a unique and important channel of communication with newspapers, magazines, websites and broadcasting outlets.
Similarly, the benefits for EGTMA are clear in terms of an instant and official link with the PGAs of Europe's network of PGAs, their officials and their professionals, both playing, and those who are employed at golf clubs, resorts, academies, driving ranges and retail outlets.
PGAs of Europe Chief Executive Ian Randell said: "In its 25+ years of existence our Association has thoroughly established itself as a structural partner in the development of golf in Europe and beyond.
"However, the process of relaying this message to the public through the media over such a wide and diverse area in all of our member countries, with so many different languages involved, has always been difficult since there has never previously been a central point for ease of distribution.
"Therefore, associating ourselves with a truly European golf media association was one of the key focus points in our long-term development strategy. Thus, by welcoming the EGTMA as a partner, the PGAs will have direct access to the golf media in most of our member countries and we will be able to make them aware of the many and varied activities of our organisation.
As an outcome of this Partnership those of our member countries who do not have an EGTMA member in their ranks can be encouraged to invite their key local media representatives to join."
EGTMA President Jo Maes commented: "Being associated with a partner as prestigious as the PGAs of Europe is obviously recognition of the work our members have done and still do promoting golf to their readers. This partnership recognises the stature that the EGTMA has acquired during the last 10 years and pays tribute to all our members for their professionalism and their contribution to the development and promotion of the game we all love."
Over the years, the partnership has seen the intermittent staging of the Media Masters, originally staged in Marbella, Costa del Sol, Spain, at the beginning of this decade. Over a three-year period some 300 golf journalists from 30 countries or more took part either in the golf tournament or the coaching clinic for newcomers to the sport, at Atalaya Park.
The EGTMA then continued to hold its own Media Masters in the Belek region in Turkey with a massive amount of coverage and ROI for the region. Following the agreement, the prestigious event then moved to Murcia in Spain where it was titled the 'EGTMA - PGAsE Media Masters' and where it was played in conjunction with the PGAs of Europe International Team Championship and Annual Congress at the end of November. We are now looking at resurrecting this event and putting it firmly on the calendar.
Winning such a prestigious media event is a great achievement for any journalist especially when they get their name engraved on the 'Farquharson Trophy' in honour of Colin and Ethel Farquharson, founders and life-long honorary members of the EGTMA.
PGAs of Europe
Started in 1990
37 member countries
Over 15,000 PGA professionals
Head office at The Belfry
Chief Executive: Ian Randell (email@example.com)
Tel: +44(0)1675 475822
PGAs of Europe
Hunters Lodge, The Belfry
Wishaw, West Midlands
B76 9PS, UK
Registered in England: 2774749